More and more art galleries are closing every day. The traditional way of selling art is where the market used to be. It has resulted in the starving artist problem that is so widely known today. The reality is, the traditional way of selling art has been a struggle for most. Many of them went on to open their own physical art galleries in their home towns and some have done so in locations across the world. Those who have managed to thrive with the traditional way are pretty rare. Even when you lift up the hood, many who are thought of as “successful” are really just “getting by”. The traditional way of selling art is extremely difficult and has a limited number of success stories to show for it. In other words, it is an “indirect” way of selling art. more of the same).Īside from the art fairs, this traditional way of selling art is basically trying to get other people to market you and sell your art for you. They might also try the “spray and pray” approach of uploading your work into online galleries like Fine Art America, Saatchi Art, which are just other people’s art galleries at the end of the day (i.e. Typically, an artist would have a portfolio website to back up this strategy, serving as an online business card. ![]() This includes trying to sell through art galleries (whether offline or now online), trying to get publishers or licensors to represent you, as well as exhibiting at local art fairs. The Traditional Way of Selling Artįor decades, artists and photographers have been following the “traditional” way of selling art. The art industry, too, has been disrupted. This has never happened in the art industry before, how could it be happening now? Well it is happening, and once you understand the concept, it is pretty obvious why: Technology and the internet has disrupted every single industry on the planet. What if I further told you that these artists are not famous, they are not widely distributed in art galleries across the world, they are not capturing sales within the interior design nor licensing market, and they do not even sell their art in online gallery websites like Etsy nor Fine Art America? ![]() ![]() What if I told you that there is one specific business strategy that many artists are following today this is earning them over $100,000 - each year - from their art?
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